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Research papers

An evaluation of the use made of evaluation research in a national tourist board

The paper argues that this research, as well as providing a necessary check on the Board's marketing performance, should provide useful guidance to the creation of future marketing. In order to assess the extent to which such research has proved so...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Rodney A. Oliver
June 15, 1977
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Citation

Oliver, R. A. (1977a, June 15). An evaluation of the use made of evaluation research in a national tourist board. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/an-evaluation-of-the-use-made-of-evaluation-research-in-a-national-tourist-board